Carpigiani UK has traditionally always only had a direct sales route to market. The dealer range of products, whilst not exclusive to Dealers will be fully protected in price. That is Carpigiani's lowest direct sales price will be fully transparent and fixed removing the concern of being undercut by a direct sale. National account pricing and opportunities to be discussed directly on a case by case basis where we do not have an existing relationship in place.
As the dealer range of products are amongst some of our most popular products (such as the 161T GSP & the Labo 6/9 PSP) we will continue to provide these products to the market direct - however, in recognition of the value added and business gained, Dealers will buy at a price below the lowest Carpigiani direct selling price and therefore never be ‘priced out’ by a direct sale. Effectively Dealers should be able to comfortably ‘price match’ any direct sale if this is required, whilst maintaining sustainable margins.
Whilst we do not in any way dictate final selling price, we do not encourage unnecessary price reductions that drive margins to an unsustainable level for Dealers and customers alike. Our price guide is available for this purpose, as is our lowest direct sale price promise.